sale by owner FSBO

CHALLENGES FACING THE “FOR SALE BY OWNER”

MANY “FOR SALE BY OWNER” try to sell themselves…
85% eventually list with a broker…. Here is why…

As a home owner, ultimately, your goals are:

· Achieving top dollar
· Most favorable terms
· Reasonable time frame
· Smooth transition

Selling a house requires more than….

· A sign on the loan
· An ad in the paper
· And waiting… and waiting…

THERE ARE 4 TYPES OF PROSPECTS: Do you know how to qualify them?

· Serious buyers waiting for your listing
· Serious buyers in a hurry
· Bargain hunters
· Strangers and curious people


We can separate the lookers from the buyers, Real Estate agents have qualified clients who are ready, willing and able to purchase a home.

Buyer's only shop "For Sale by Owners" to Save the Commission …
…the same commission you are trying to save


The primary motivator for the majority of For Sale by Owners is to save the commission, wouldn't you agree? In all likelihood, you are going to pay a commission, the question is, to who?

Generally, people shopping for For Sale by Owners are bargain hunters whose goal is to save a commission, the same commission you're trying to save.

The benefits you receive by hiring me are that I work for the commission by offering maximum exposure, my expertise and access to my team of experts providing you with a smooth transition.

I make an investment in your property through expenses I incur and the only way that I see a return on my investment is to succeed. Now that's what I call motivation.

Third party negotiating nets more money…

As your agent
... I am a skilled negotiator
... I am objective and professional
... I am knowledgeable about market values
... I understand the buyer's and seller's needs

To begin with, as a third party, I'm better equipped to negotiate because I view the transaction objectively. Oftentimes, buyers and sellers become emotionally involved in a transaction and lose their objectivity.

As a third party, I serve as the buffer to filter out the factors that may result in a lost sale. Because I'm knowledgeable about market values and understand both yours and the buyer's needs, I can be very beneficial as a third party negotiator, wouldn't you agree?

Want to sell it yourself?

Here is where buyers find 85% of the market: MLS (Multiple Listing Service)

Where are you?...

As a Real Estate Agent, finding a buyer is only a small part of my service…

Closing a transaction ---- 75%
Finding a buyer --- 25%

I want you to know that finding a buyer is not where the transaction ends, it is where it begins. 75% of what I do is ensuring that the transaction holds together.

CLOSING / SETTLEMENT

There are many time consuming details involved in closing or settling the purchase.
Your agent is there!
· Real Property Report
· Inspections
· Satisfaction of Mortgage
· Buyer financing problems
· Buyer remorse
· Appraisal
· Disclosure
· Compliance letters
· Notaries
· Closing costs
· Title insurance
This is accomplished by managing the details associated with closing the transaction.

ACCESS TO MY TEAM

There is no “I” in team…..
This is where my team and I really shine. Why? Because we're accustomed to the complications involved in closing the sale and are experienced in overcoming the roadblocks we may encounter on the path to closing.

AS YOUR AGENT, I AM ABLE TO

· Determine a fair market value
· Attract qualified buyers
· Determine prospect’s needs and wants
· Determine prospect’s ability to buy
· Overcome buyer objections
· Act as a third party negotiator
· Be totally objective
· Understand needs of all parties
· Secure suitable deposits and financing
· Secure a binding contract
· Give you the protection of real estate


As well, I have access to 100% of the buyers in the market. In addition to the resources you have, I can reach buyers that you can't because I'm able to advertise where both serious buyers and buyers agents are looking to find products through the multiple listing service.

If this is where serious buyers find 85% of the market, you'll agree that serious sellers should be listed here as well, isn't that right?